Rio Grappling Club West Coast

(Description)

Rio Grappling West Coast is a Brazilian Jiu-Jitsu academy focused on building skill, discipline, and a strong sense of community. They offer training for kids, teens, and adults, catering to both beginners and competitive athletes in a supportive, family-friendly environment.

Challenges & Objectives

/ Project Overview

Rio Grappling West Coast partnered with 2020Vision to strengthen their digital presence and brand consistency, including the development of a brand new website alongside their ongoing marketing efforts.

The project focused on creating a platform that clearly communicates their offering, showcases their academy culture, and supports growth through both website performance and monthly social media management and design.

/ Challenges

Rio Grappling faced a number of common growth challenges:

  • No strong website presence to support enquiries and sign-ups
  • Inconsistent branding and messaging across platforms
  • Limited structure in their online presence
  • Difficulty showcasing the full range of classes and programmes
  • Low engagement and missed opportunities on social media
  • The need to attract new members while still engaging their existing community

/ Objectives

The focus was on building a strong and scalable digital presence:

  • Develop a modern, user-friendly website
  • Create a clear and consistent brand identity across all platforms
  • Improve their online presence and communication
  • Increase engagement and reach on social media
  • Showcase classes, programmes, and academy culture more effectively
  • Attract new members while strengthening the existing community
  • Support ongoing growth through consistent marketing and design

/ Final Outcome

The result is a complete digital upgrade, combining a brand new website with consistent, ongoing marketing.

The new website provides a clear, professional platform for showcasing classes, programmes, and academy culture, while supporting enquiries and sign-ups. Alongside this, ongoing social media management and creative design ensure a steady flow of engaging, high-quality content.

As a result, Rio Grappling has seen increased website conversions and a noticeable rise in applications, driven by improved visibility, clearer messaging, and more effective marketing.

Their digital presence now plays a key role in attracting new members, improving engagement, and building community, while maintaining a strong and recognisable brand.

We continue to work closely with Rio Grappling on a monthly basis, managing their social media, design, and ongoing improvements, ensuring the brand stays active and continues to grow.

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